We create custom solutions that address our clients’ most critical business challenges, from customer segmentation to omni-channel media optimization or sales and store planning. Our solutions bring together strategy, vast amounts of data, technology, measurement, and strategic advice to help our clients turn data into sales.


Our team of statisticians use their 100+ years of combined experience studying consumer behavior to help clients understand their customers and make business decisions that drive sales.

From the creation of custom, behavior-based segmentations to the creation of statistical models that predict the next logical product, our team is focused on helping provide actionable, data-driven solutions that deliver business results.

Our Methods
Media Planning

Our team of media specialists have created a proprietary set of tools that combine our TotalViewTM omni-channel media usage data with custom analytic models to create unbiased media budget and planning recommendations driven by household-level data that can be rolled up to the most effective level for media targeting.

This approach helps Consumer Orbit clients create omni-channel media plans that are tailored by market, message, media type and customer to cost-effectively drive sales.

Our Approach
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