The most effective media channels and properties to reach the consumer should not be defined by demographics, but by the common behaviors and motivations that are identified as the opportunity.
Our expertise is to use data to inform key decisions, eliminate assumptions and think with innovation and creativity. Consumer Orbit’s proprietary approach can move you from understanding your target audience as a collective, to an understanding of each target consumer that best aligns with overall business objectives and marketing strategy. We incorporate the one-to-one principles of relevancy, precision and accountability across the entire planning model. This allows us to identify and prioritize opportunities based on performance, potential and audience penetration. It ensures that the consumers we are focused on are the most likely to respond to the offering and experience, elevating success rates.