Effective omni-channel media optimization and planning goes beyond demographics and dayparts to understand household and individual media consumption, customer motivations, and attitude and behavioral data. Our unique approach gives marketers the tools to reach customers where and when they are making purchase decisions.
Our media optimization experts use behavioral data to eliminate assumptions and develop omni-channel media recommendations that incorporate the one-to-one principles of relevance, precision and accountability across the entire planning model.
This approach allows us to identify and prioritize opportunities based on performance, potential and audience penetration. It ensures that marketers can focus on the consumers most likely to respond to a particular offer, product or experience and helps improve success rates across media channels.