About Us
Consumer Orbit
It's right there, in our name.

Consumer Orbit, headquartered in Kansas City, with offices in Ft. Lauderdale, New York and Las Vegas, is a company focused on helping brands answer marketing questions about their customers. In short, we’re all about consumers. Your consumers, to be specific.

Through patented processes of data integration, we drive big data down to the household level. We have combined the best of breed data sets about consumer behaviors, attitudes and media preferences into software that performs category and brand level segmentations and analytics. The resulting analytics allow the brand to precisely plan all forms of media communications across all platforms. It is strategic, actionable and measurable.

We integrate our client’s customer data, transactions, supply-chain information, and market research intelligence with our aggregated database of the American Consumer with over 120 million households and 63 trillion individual pieces of data. While the process is patented, the results are pure magic.

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Experienced leaders delivering exceptional results.
Bill
Engel
Bill Engel
Executive Chairman

Recognized globally for his work in both market research and the application of transactions-based data to the consumer targeting process. Bill’s patents and work in the field of market research and combining disparate databases have broadly impacted the use of transactions-based data for decision-making. Currently serves on the comScore Board of Directors.

Jay
Huckabay
Jay Huckabay
President and CEO

Nationally respected for innovative leadership as a modeling statistician and creative problem solver across all communications channels. Jay has been instrumental in engineering insight-driven 1:1/direct marketing programs that inspire consumer loyalty for some of the country’s leading retail and financial service brands.

Staci
Kassen
Staci Kassen
EVP and COO

A strategist focused on accountability and customer insights, Staci has helped develop an innovative and custom analytics approach to audience measurement, user engagement, segmentation and cross-channel strategic media planning. She has the ability to integrate multiple media channels into an overall experience for the customer to connect with a brand.

Kristi
Casey
Kristi Casey
VP, Forensic Analytics Lead

Experienced in data analysis and interpretation of syndicated research tools, Kristi is responsible for data integration and developing the applications of the product outcome in the marketplace. She has worked extensively in the consumer research space with a lead role in the creation of the Hispanic Television Reach and Frequency model, generating the algorithms that drive the math.

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